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Champion: on Tracks and Playing Fields Since 1919

They invented the hoodie. They've been clothing the kids of America for almost a century. They designed outfits for the Barcelona Olympics. And did we mention they invented the hoodie? Well, it's true, and Champion has a pedigree like no other. Hailing from New York State, the company first made its name in the 20s and 30s by crafting high-quality sporting apparel for college and high school teams all over the USA. Partnerships with the NFL (the National Football League) in the 1960s and the NBA (National Basketball Association) in the 1990s cemented Champion's reputation as a sporting institution in its own right. By the late 80's, the brand had crossed over into the realm of streetwear fashion. And today, whether it's embroidered onto a t-shirt or embossed onto a pair of high-tops, that big, bold capital "C" logo stands for effortless cool.

A Star Line-up of Stunning Footwear

When it comes to sneakers, Champion offers a wide selection of casual and sporty styles. Throughout the range, the key influence is the brand's basketball heritage. You see this most strongly in the popular Zone 93 line, with its retro silhouette. The Mercury range presents a more lightweight, laid-back option, with features such as colour blocks and all-over prints keeping things fresh and upbeat. For women, must-haves include the Court Club line, with pieces blinged out with luxury details for a winning look.

The Technical Know-how Behind the Stylish Designs

During the label's nearly 100 years in the business, Champion has pioneered several ground-breaking technologies. In 1934 it introduced the Reverse Weave, a technique for avoiding shrinkage, making its garments easy and practical to wash in bulk. Then in the 1970s it developed a breathable nylon mesh fabric that has gone on to be a staple of basketball vests ever since. On sneakers, look for features such as inner sock linings, sturdy straps and shock-absorbing soles to protect the ankles against jarring impacts.

Scoring Big at our Online Store

Foot Locker is a great place to locate hard-to-find Champion products at competitive prices. As well as sneakers, we have a wide assortment of jackets, sweatshirts, hoodies, joggers, t-shirts, tracksuits and sports underwear, all waiting to energise your wardrobe.